| Program Description: |
| Microtech has developed the Marketing Skills
Program to meet the needs of companies and employees and
help them get the kind of knowledge they need to improve their work quality.
This program is meant for people who are engaged in positions in the sales and
marketing departments of medium to big organizations. The program will cover
certain topics selected to provide effective knowledge and methods in order to
boost the efficiency of marketing personnel and the marketing department. |
| This program is meant for people who are engaged in positions in the sales and
marketing departments of medium to big organizations. |
| The program will cover certain topics selected to provide effective
knowledge and methods in order to boost the efficiency of marketing personnel
and the marketing department.
|
| Program Outlines:
|
| The program will cover ten basic marketing topics as follows: |
| Marketing topics: |
| 1) Definition of marketing and the role of marketing in your company.
|
| 2) Introducing the marketing mix.
|
| 3) Consumer marketing and buying behavior.
|
| 4) Business to business marketing.
|
| 5) Market segmentation. |
| 6) Price, price – quality strategies. |
| 7) Promotion, planning, advertising, PR.
|
| 8) Place/distribution, logistics.
|
| 9) Marketing research.
|
| 10)Presentation Skills. |