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| This program is designed to motivate your self or your team to rethink the
simple needs of customers and apply skills that meet these needs and improve
the business. |
| Customer service is one of the most important aspects of any business. |
| It's not just a question of reacting to your customers' needs - it's also
about defining what they really want, even when they're not sure themselves.
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| Course Outline:
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| Know your customer |
| How to identify good and bad clients, and focus your efforts |
| Spotting the difference |
| Get to know your current customers |
| Bought something and how much they have spent |
| Collect information about your customer |
| Study characteristics of your customer |
| Focus your promotions on profitable customer |
| Profit from customer information |
| Different information requirements |
| Customer loyalty |
| Customer feedback |
| Make it easier for them to buy from you |